A SUSTAINABLE PROJECT “Contrary to today’s popular belief, green design is not a matter of fashion. It is instead a choice based on solid research, which involves structure, installations and materials, as well as the planning of spaces and, last but not least, the design of the objects within them. A research which selects mass or customised items, exclusively certified:” these are the principles inspiring our integrated project team, whose goal is to develop projects moving towards a zero-impact on the environment. Our responsibility towards the environment is in fact the leitmotif of the whole project, which blends the modular architecture of Green-Zero with the interior design of Naturalmente Chic: a double reference to both the “invisible project” and the “visible project”, meaning the building in its entirety, including the foundation and structural system, all installations and the use of local natural resources, as well as all finishing elements, lighting, furnishing and furniture, without forgetting the selection of suppliers and installers which have to ensure the highest possible standard of sustainability. In particular, the project’s sustainability comes in the foreground in several elements, such as the photovoltaic cells covering the outside surface of the shell and the use of water pumps with a maximum capacity of five litres per minute. All the rest is hidden underneath the “skin” of the shell, finally becoming its beating heart. The success of this sustainable project depends on the synergy among well-educated costumers, integrated planning processes, budget maximisation, project management and companies’ selection, all oriented towards the creation of a system which strives to be entirely sustainable, also in economic terms.